Social Media Management

Social Media Management and how it all fits together

Managing social media can be a full time job; it’s easy to get so involved that it takes time away from the other work of running your business. Our social media management packages can take that weight off your shoulders.

We both practice and teach:

  • How do people read on the web? (what research shows – usability and eye-tracking studies)
  • Key principles of writing for the web
  • Writing titles, teasers, leads and quotes on the web. We have ways to make key quotes tweetable.
  • Structuring and formatting text for the web. We make it easy to read.
  • Language style for the web to connect with youraudience.
  • Narrative structures for the web.
  • Narrative structures for your campaign (what we call, “manufacturing a crescendo.”)

All of our packages include the following:

The perfect pair

Our starter social media management plan will manage one Twitter account and one Facebook Page. We can even set these up for you! Facebook and Twitter are the top two social media services used by businesses to reach and communicate with their customers; without these in place, your social media strategy is lacking. If you have a favourite social media site besides Facebook or Twitter we can substitute one for another account or you can consider the Deluxe package which can manage up to 5 accounts.

A mix of scheduled and live posts.

We can ensure consistency and expand your reach but it is important to put in some time live, re-sharing content and adding new content. We strike a balance so our social media management plan has a terrific chance of finding the right audience.

Comment and feedback management

Staying on top of comments is tricky. While it is not critical to respond to each and every comment, we have a plan for how to make interaction drive your goals. We track and monitor comments and feedback, manage the basics, and alert you when you need to engage.

Monthly reporting

At the end of each month, we will provide a quick report to show how your accounts are performing, and an overview of customer interactions.

Insurance Bank

Sometimes you can’t guess when social media is going to spiral into a frenzy — either when something goes viral, or for damage control — we offer a social media management insurance package that gives you peace of mind.


Billed monthly prior to service; subscription or recurring invoice service also available to avoid interruption in service. Additional hours are invoiced separately or debited from your Management Insurance package, if purchased. Insurance packages roll over month to month but expire one year from purchase date.

Cost / Time

Our engagements start at 4 hours per month of active management.

Let’s Get Started!